Tyson Foods Unveils New Plant Based Protein Brand as Meat Alternative

On Thursday, June 13th, Arkansas based Tyson Foods, the largest animal protein company in the world, announced the launch of a new plant based protein brand that will serve as a new line of products that offer consumers meat alternatives. The brand name “Raised and Rooted,” aims to compete in a growing marketplace of plant based proteins as meat alternatives. Tyson is expected to have some advantages on its competitors in this rapidly growing space through its existing market channels and ability to quickly scale its products into the market.

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